Kierra Campbell, Co-founder of Poodle & Blonde, shares the story of how she joined forces with her co-founder Whinnie Williams when their first meeting took an unexpected turn, and how they both continue to follow their instinct as their fun-loving brand outgrows the ‘start-up’ label and explores global opportunities.
Tell us about your design background and history of the brand?
I have worked within interiors for almost 10 years now, which sounds crazy! I come from a family of house-proud Caribbean women so keeping a beautiful home has always been something I am passionate about. I started out as a visual merchandiser working for the likes of Marks and Spencer and Selfridges, then went into buying and after that consultancy.
After working years within interiors in positions that didn’t make me feel good I created my own position as a freelance buying and production consultant where I supported startup interior brands, which is how I met Whinnie. We met in a restaurant in Shoreditch to discuss supporting her with her business idea, and my plan was always to freelance and save enough to start my own interior brand. When I heard Whinnies ideas it sounded exactly like what I wanted to build, she had the creativity and I had the know-how. So then and there we decided we should do this together. It was really risky as… READ THE FULL INTERVIEW HERE.